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When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
当空调、自动扶梯和广告出现时，购物扩大了它的规模，但也限制了它的自发性。它变得更加可预测，几乎是科学的。曾经最令人惊讶的事情变成了最受操纵的事情。