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The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
“观察者-购买者”是为了嫉妒自己，因为如果她买了这个产品，她就会变成这样的人。她的本意是想象自己被产品变成了别人嫉妒的对象，然后嫉妒就会证明她爱自己是正当的。