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There is a misunderstanding by marketers in our culture about what freedom of choice is. In the market, it is equated with multiplying choice. This is a misconception. If you have infinite choice, people are reduced to passivity.

在我们的文化中，营销人员对选择自由有一种误解。在市场上，它等同于选择的倍增。这是一种误解。如果你有无限的选择，人们就会变得被动。

— Todd Gitlin 托德·吉特林