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Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

许多人对广告有两种共同的看法，一是花费了大量的金钱在广告上，二是这些花费中有很大一部分是经济上的浪费。

— Daniel Starch 斯塔奇