It's kind of a tradition that you get a rookie, put him in the middle, wrap your arms and legs around him, then douse him with everything you can get a hold of - shaving cream, ketchup, mustard, everything. It's kind of like a pie in the face after a guy is successful.
Well I think any author or musician is anxious to have legitimate sales of their products, partly so they're rewarded for their success, partly so they can go on and do new things.