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Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
广告客户的思维不够激进——他们寻找技术来引领，而不是尝试神经科学的方法，思考大脑的哪些部分以前没有被激活。这些新的经历给大脑带来了新的能力。