If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

  • -- Jef I. Richards 杰夫理查兹

如果不讲道德,广告就不可信。如果消费者不信任它,广告就毫无意义。

相关名言

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

我们看广告……发现并扩大我们的欲望。我们总是时刻准备着——甚至是热切地——从一款新产品的发布中发现,我们一直想要的东西,却并不真正了解它。

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

许多广告背后的哲学是基于一个古老的观点,即每个人都是两个真正的男人——他是他自己,他想成为的人。