A COLLECTION OF GOOD WORDS
广告
Advertising
Advertising is legalized lying.
广告是合法的说谎。
It takes an ad to do that well.
只有广告才能做到这一点。
Advertising is the life of trade.
广告是商业的生命。
Plan the sale when you plan the ad.
当你为广告做计划的时候,也要做好销售计划。
There's no such thing as bad publicity
没有什么不好的宣传
The price of justice is eternal publicity
正义的代价是永恒的宣传
Telling lies does not work in advertising.
说谎对广告不起作用。
Advertising is the 'wonder' in Wonder Bread.
广告是神奇面包的“奇迹”。
Advertising is a symbol-manipulating occupation.
广告是一种操纵符号的职业。
Sanely applied advertising could remake the world.
理智地运用广告可以重塑世界。
If you can afford to advertise, you don't need to.
如果你能负担得起做广告,你就不需要做。
Live by publicity, you'll probably die by publicity.
靠名声活着,你可能会死于名声。
KEEP EXPLORING
沿着这个主题,再读几句。
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
我一直认为写广告是第二赚钱的写作形式。首先,当然是赎金便条……
The caterpillar does all the work but the butterfly gets all the publicity
毛毛虫做所有的工作,但蝴蝶得到所有的宣传
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
价值数百万美元的广告几乎不尊重读者的智慧,简直就是赤裸裸的侮辱。
If you think this is a free country, try selling something.
如果你认为这是一个自由的国家,试着卖些东西。
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce.
如果我要重新开始生活,我倾向于认为我会进入广告行业,而不是几乎任何其他行业。在过去的半个世纪里,现代文明的水平在各民族中普遍提高。
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
广告从业人员是口译员。但与外语口译员不同,广告人必须不断学习新的语言。他们必须理解每一个新产品的语言,并说每一个新目标受众的语言。