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I do not regard advertising as entertainment or an art form, but as a medium of information.

  • -- David Ogilvy 大卫奥格尔维

我不认为广告是一种娱乐或艺术形式，而是作为一种信息媒介。

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Advertising

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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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Nothing except the mint can make money without advertising.

除了造币厂，没有广告什么也赚不到钱。

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