Originality irritates so obscurely that people may have to evolve to scratch it.

  • -- Steve Aylett 史蒂夫·艾利特

创意是如此让人难以捉摸,以至于人们可能不得不通过进化才能抓住它。

相关名言

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片,而是把熟悉的文字和图片融入新的关系。

Originality consists in trying to be like everybody else and failing.

独创性在于试图像其他人一样,但失败了。