A COLLECTION OF GOOD WORDS
创意
Originality
I invent nothing, I rediscover.
我什么也没有发明，我重新发现。
What is originality? Undetected plagiarism.
创意是什么?未被发现剽窃。
Originality is simply a pair of fresh eyes.
创意就是一双新鲜的眼睛。
Originality is the art of concealing your sources.
创意是隐藏你的来源的艺术。
Mistakes are the only universal form of originality.
错误是独创性的唯一普遍形式。
Men often applaud an imitation and hiss the real thing.
人们常常为仿制品鼓掌，而对真品发出嘘声。
All good things which exist are the fruits of originality.
所有存在的好东西都是原创的果实。
The more original a discovery, the more obvious it seems afterwards.
一项发现越是具有原创性，之后就越明显。
Originality consists in trying to be like everybody else and failing.
独创性在于试图像其他人一样，但失败了。
Originality is the one thing which unoriginal minds cannot feel the use of.
独创性是一种非独创性的头脑感觉不到的东西。
Originality is independence, not rebellion; it is sincerity, not antagonism.
原创是独立，不是反叛;这是真诚，不是对抗。
Originality is a thing we constantly clamour for, and constantly quarrel with.
创意是我们不断叫嚣，不断争吵的东西。
KEEP EXPLORING
沿着这个主题，再读几句。
The writer of originality, unless dead, is always shocking, scandalous; novelty disturbs and repels.
有独创性的作家，除非死了，总是令人震惊的，可耻的;新奇使人不安和反感。
Set me a task in which I can put something of my very self, and it is a task no longer; it is joy; it is art.
给我设定一个任务，让我把自己的一些东西放进去，它就不再是一个任务;它是快乐;这是艺术。
Originality consists in thinking for yourself, and not in thinking unlike other people.
独创性在于为自己思考，而不在于与众不同。
Originality irritates so obscurely that people may have to evolve to scratch it.
创意是如此让人难以捉摸，以至于人们可能不得不通过进化才能抓住它。
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。