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If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

如果一个产品的未来不太可能是非凡的——如果你无法想象一个人们再次被你的产品所吸引的未来——那么是时候意识到游戏已经改变了。与其投资于一种濒临消亡的产品,不如拿利润再投资于新产品。

— Seth Godin 赛斯·高汀

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