Nobody reads a mystery to get to the middle. They read it to get to the end. If it's a letdown, they won't buy anymore. The first page sells that book. The last page sells your next book.
没有人会为了读到中间而去读神秘故事。他们把它读到最后。如果失望了，他们就不会再买了。第一页卖那本书。最后一页是你下一本书的卖点。
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Writing