把这一句，留给此刻的你

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

你现在必须决定你想为你的品牌塑造什么样的“形象”。意味着人格形象。产品，就像人一样，有个性，他们可以在市场上创造或破坏它们。

— David Ogilvy 大卫奥格尔维