You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  • -- David Ogilvy 大卫奥格尔维

你现在必须决定你想为你的品牌塑造什么样的“形象”。意味着人格形象。产品,就像人一样,有个性,他们可以在市场上创造或破坏它们。

相关名言

All the times being like, 'Who rented this car and why are we going to this place?' You take the easy route and go, 'Oh, thanks for the champagne. I'll have another.'

一直在想,‘谁租了这辆车,我们为什么要去这个地方?“你走简单的路,然后说,‘哦,谢谢你的香槟。我有另一个。”

The aristocracy of Western Europe has absolutely tabooed silver in those countries and driven it away from there. Here it finds its only resting place.

西欧的贵族们绝对禁止在这些国家使用白银,并将其驱逐出境。在这里,它找到了它唯一的休息的地方。