把这一句，留给此刻的你

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

广告应该告诉你你想说什么，你应该明白你想让我们做什么，你想让我们想什么，你想让我们在哪里购物。

— Jay Chiat 杰伊·恰特