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The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

  • -- Glenn Frank 格伦·佛兰克

广告人是商业产品和国家精神之间的纽带。他必须两者都知道，才能任其一为国效力。

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Advertising

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

我避开那些广告在他们的营销组合中只是一个边缘因素的客户。他们有一种尴尬的倾向，每当他们需要现金用于其他目的时，他们就会抢夺广告拨款。

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

你今天在电视上看到的许多杂乱的广告都是委员会的产物。委员会可以批评广告，但决不能允许他们制作广告。

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