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Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

  • -- Erik Qualman 埃里克·奎尔曼

越来越多的消费者不再搜索产品和服务。相反，服务是通过社交媒体引起他们的注意的。

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Consumers Attention Social Media

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Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low prices.

技术创新极大地降低了计算成本，使大量消费者能够以合理的低价拥有强大的新技术。

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I'm terribly attention-seeking. It's very different once you get all this attention, though. Because then you want to control it. And you can't exactly.

我非常注意。不过，一旦你得到所有这些关注，情况就大不相同了。因为你想控制它。你不可能。

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Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live.

总的来说，我们受制于媒体——因为它们带给我们许多我们渴望的精神上的好处，而我们不知道其他的生活方式。

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Simply making myself aware of others has remarkably improved my social life. People accept me much faster now that I ignore them less.

仅仅是让自己意识到别人对我的社交生活有很大的改善。现在人们接受我的速度快多了，因为我对他们的忽视少了。

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I'm used to the golf course playing soft, so tomorrow I'm going to have to pay attention a little bit more.

我已经习惯在高尔夫球场打得很软，所以明天我要多注意一点。

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I want to be a real artist to consumers. I want to be the real thing for them.

我想成为一个真正的艺术家对消费者。我想成为他们的真命天子。

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In fact, I think for a lot of writers, it's so hard to be read.

事实上，我认为对很多作家来说，读起来很难。

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The media's about to become a lot more effective.

媒体将变得更加有效。

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