Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

-- David Ogilvy 大卫奥格尔维

好的稿子不能只是为了谋生而写，不能只是说说而已。你必须相信产品。

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Good Believe

相关名言

There can be no failure to a man who has not lost his courage, his character, his self respect, or his self-confidence. He is still a King.

一个人如果没有丧失勇气、品格、自尊或自信，就不会失败。他仍然是国王。

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I don't believe in outing people. It's up to the individual, but there's nothing wrong putting the pressure on.

我不赞成郊游。这取决于个人，但给自己施加压力没有错。

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For those who believe, no proof is necessary. For those who don't believe, no proof is possible.

对于那些相信的人，不需要证据。对于那些不相信的人，没有证据是可能的。

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Be so good they can't ignore you.

好好表现，他们不会忽视你的。

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