Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  • -- David Ogilvy 大卫奥格尔维

好的稿子不能只是为了谋生而写,不能只是说说而已。你必须相信产品。

相关名言

There is no sea more dangerous than the ocean of practical politics none in which there is more need of good pilotage and of a single, unfaltering purpose when the waves rise high.

在实际政治的海洋中,没有比这更危险的海洋了。在这海洋中,最需要好的引航员,在海浪高涨时,需要有一个坚定不变的目标。

To live single is not such a fearful disaster. I believe it may be a sign of a step forward in culture, education and the quality of life.

单身并不是一场可怕的灾难。我相信这可能是文化、教育和生活质量向前迈进的一个标志。

When you love someone as much as that, you don't believe they can die. You think your love protects them.

当你如此爱一个人,你不会相信他们会死。你认为你的爱能保护他们。

I loved being back out on the pitch. Although I have not been in full training, I felt pretty good.

我喜欢回到球场上。虽然我没有接受完整的训练,但我感觉很好。