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In a sense, every form of expression is imposed upon one by social factors, one's own language above all.

  • -- Edward Sapir 爱德华·萨皮尔

从某种意义上说，每一种表达形式都是由社会因素，尤其是自己的语言强加于人的。

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Social Factors Language

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I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

我不懂语法规则……如果你试图说服人们做某事，或者买东西，在我看来，你应该使用他们的语言，他们每天使用的语言，他们思考的语言。我们尽量用方言写作。

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Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

广告从业人员是口译员。但与外语口译员不同，广告人必须不断学习新的语言。他们必须理解每一个新产品的语言，并说每一个新目标受众的语言。

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A coach once told me there are four factors that determine a players' performance: his tactical awareness, his physical condition, his technical ability and his mental strength.

一位教练曾经告诉我决定一个球员表现的因素有四个:他的战术意识，他的身体状况，他的技术能力和他的精神力量。

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Conservatives unwittingly side with the social forces that contribute to the destruction of traditional values.

保守派不知不觉地站在了破坏传统价值观的社会力量一边。

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Will the social networking phenomenon lessen? I don't think so.

社交网络现象会减少吗?我不这么想。

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