A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

  • -- William Bernbach 威廉·伯恩巴克

一个好的广告活动会使一个坏的产品更快地失败。它会让更多的人知道它不好。

相关名言

You know how it is with writing. You just write what you want to write. There's no way to predict what is good or bad. You just do what you think is funny, and either it works or you're finished. It's impossible to predict anything.

你知道写作是怎么一回事。你想写什么就写什么。没有办法预测什么是好,什么是坏。你只要做你认为有趣的事,要么成功,要么完蛋。什么都不可能预测。

A bad author can take the most moral issue and make you want to just never, ever think about that moral issue.

一个糟糕的作家可能会抓住最道德的问题,让你想永远、永远不要去想那个道德问题。

Nobody counts the number of ads you run; they just remember the impression you make.

没有人计算你投放的广告数量;他们只记得你给他们留下的印象。