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Building a successful company (or living a happy life, for that matter) is not about embracing someone else's philosophy, but staying true to your own beliefs about the world and learning from the mistakes you make along the way.

  • -- Ben Parr 本·帕尔

建立一家成功的公司(或过上幸福的生活)，不是要接受别人的哲学，而是要忠于自己对世界的信念，并从错误中吸取教训。

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Pick up any newspaper or magazine, open the TV, and you'll be bombarded with suggestions of how to have a successful life. Some of these suggestions are deeply unhelpful to our own projects and priorities - and we should take care.

拿起任何一份报纸或杂志，打开电视，你就会被如何拥有成功生活的建议轰炸。其中一些建议对我们自己的项目和优先事项毫无帮助——我们应该小心。

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What is the recipe for successful achievement? To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team.

成功的秘诀是什么?在我看来，只有四个基本要素:选择一个你热爱的职业，发挥你最好的一面，抓住机会，成为团队的一员。

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

信任的力量最难的地方在于它很难建立，也很容易被摧毁。建立信任的本质是强调你和客户之间的相似性。

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Faith is building on what you know is here, so you can reach what you know is there.

信念是建立在你所知道的东西之上，这样你就能达到你所知道的东西。

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If one felt successful, there'd be so little incentive to be successful.

如果一个人感到成功，那么他就没有什么动力去追求成功。

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