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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

  • -- Leo Burnett 李奥贝纳

我明白了，没有一个好的客户，就没有一个好的广告;没有一个好的广告，就没有一个好的客户;

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Advertising

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There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

没有全国性的广告。所有的广告都是本地的和个人的。这是一个男人或女人在厨房读报纸或在书房看电视。

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

有很多广告比产品好得多。当这种情况发生时，好的广告只会让你更快地破产。

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