Properly practiced creativity can make one ad do the work of ten.

  • -- William Bernbach 威廉·伯恩巴克

适当地运用创造力可以使一个广告达到十个广告的效果。

相关名言

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

适当地运用创造力,一定会带来更大的销售额,更经济地实现。适当地练习创造力可以使你的要求脱离千篇一律的泥沼,并使它们被接受、相信、有说服力、紧迫。

Creativity makes a leap, then looks to see where it is.

创造力是一个飞跃,然后看它在哪里。

Creativity is no excuse for obnoxious behavior.

创造力不是讨厌行为的借口。