The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as if it were instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.
清晰语言的最大敌人是不真诚。当一个人的真实目标和他宣称的目标之间存在差距时，他就会本能地转向冗长的词语和陈腐的习语，就像墨鱼喷出墨汁一样。
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Writers And Writing