Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

-- William Bernbach 威廉·伯恩巴克

适当地运用创造力，一定会带来更大的销售额，更经济地实现。适当地练习创造力可以使你的要求脱离千篇一律的泥沼，并使它们被接受、相信、有说服力、紧迫。

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Persuasive Properly

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The belief may be too often mistaken, but the illusion of coming into direct contact with the past is intoxicating and persuasive, and can result in an interpretation that carries conviction. Sometimes confidence is all that's needed.

这种信念可能经常是错误的，但与过去直接接触的幻觉是令人陶醉和有说服力的，并可能导致一种带有信念的解释。有时候，自信就是一切。

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It takes two years on the stage for an actor or an actress to learn how to speak correctly and to manage his voice properly, and it takes about ten years to master the subtle art of being able to hold one's audience.

演员在舞台上要花两年的时间才能学会如何正确地说话，如何正确地控制自己的声音，而掌握一种能够抓住观众的微妙艺术则要花大约十年的时间。

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If you are going to do a film properly you have to give yourself completely to it.

如果你想把一部电影拍好，你必须全身心地投入。

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