Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

-- William Bernbach 威廉·伯恩巴克

适当地运用创造力，一定会带来更大的销售额，更经济地实现。适当地练习创造力可以使你的要求脱离千篇一律的泥沼，并使它们被接受、相信、有说服力、紧迫。

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Persuasive Properly

相关名言

We are searching for some kind of harmony between two intangibles: a form which we have not yet designed and a context which we cannot properly describe.

我们正在寻求两种无形的东西之间的某种和谐:一种我们尚未设计的形式和一种我们无法恰当描述的环境。

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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

要有说服力，我们必须是可信的;要使人相信，我们必须是可信的;我们必须诚实。

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A goal properly set is halfway reached.

正确的目标是成功的一半。

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