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The most powerful element in advertising is the truth.

  • -- William Bernbach 威廉·伯恩巴克

广告中最有力的元素是事实。

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For me, style is about how you feel that day and what inspires you, as well as taking chances and making mistakes. Everything has to be comfortable. If things are too tight or too constricting, I feel out of my element.

对我来说，风格是关于你那天的感受和激励你的东西，以及冒险和犯错。一切都要舒适。如果东西太紧或太紧，我就会感到不自在。

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People who think my books are autobiographical, which they're not, credit me with having a much better memory than I do. I do, however, have a powerful imagination.

有些人认为我的书是自传体的，其实不然，他们认为我的记忆力比我好得多。然而，我有一个强大的想象力。

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The most powerful relationship you will ever have is the relationship with yourself. It is in this relationship that you set the standard for all others.

你所拥有的最强大的关系就是与自己的关系。正是在这段关系中，你为所有其他人设定了标准。

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That element of surprise is what I look for when I am writing. It is my way of judging what I am doing - which is never an easy thing to do.

这就是我写作时寻找的惊喜。这是我判断自己在做什么的方式——这从来都不是一件容易的事。

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