Marketing is what you do when your product is no good.

  • -- Edwin Herbert Land 埃德温·赫伯特·兰德

营销是当你的产品不好时你所做的。

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Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.

除了那一年,沙龙在花钱方面一直非常谨慎。例如,自去年以来,我们几乎没有营销预算。只是口口相传。我们的发行量通过突发新闻事件继续以这种方式增长。

One product that you can never go wrong with is sunglasses because they are easy to misplace. I always get a couple of pairs every year.

太阳镜是一种永远不会出错的产品,因为它们很容易放错地方。我每年都会收到几双。

If someone doesn't believe enough in your product to put money in to it, then you should rethink how good the product is.

如果有人对你的产品没有足够的信心来投资,那么你应该重新考虑这个产品有多好。

In marketing you must choose between boredom, shouting and seduction. Which do you want?

在市场营销中,你必须在无聊、叫喊和诱惑之间做出选择。你想要哪一个?