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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

音乐产业是一个拥有有形资产和无形资产的奇怪组合:流行乐队本身就是品牌,在他们职业生涯的特定阶段,仅凭他们的名字就能保证唱片销量。

— Richard Branson 理查德·布兰森

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