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What corporations fear is the phenomenon now known, rather inelegantly, as 'commoditization.' What the term means is simply the conversion of the market for a given product into a commodity market, which is characterized by declining prices and profit margins, increasing competition, and lowered barriers to entry.

企业担心的是现在被称为“商品化”的现象。这个词的意思很简单，就是把特定产品的市场转变成商品市场。商品市场的特点是价格和利润率下降，竞争加剧，进入壁垒降低。

— James Surowiecki 索罗斯基