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The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

  • -- Ron Johnson 罗恩·约翰逊

我认为，苹果之所以好，他们的商店之所以成功，不仅仅是因为我们知道这个伟大的理念，而是因为我们对最微小的细节有真正的热情。这是我们产品中的传奇。

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Real Passion Succeed

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I think of myself as a guy who tries to write screenplays and now has tried to direct one. Anything more than that is meaningless and it gets in the way of being a real human being.

我认为我自己是一个试图写剧本的人，现在又试图导演剧本。任何超过这一点的事情都是没有意义的，它会阻碍你成为一个真正的人。

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Who is wise? He that learns from everyone. Who is powerful? He that governs his passions. Who is rich? He that is content. Who is that? Nobody.

明智的是谁?向每个人学习的人。强大的是谁?控制自己激情的人。谁是富人?知足者常乐。那是谁?没有人。

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Nothing is so intolerable to man as being fully at rest, without a passion, without business, without entertainment, without care.

没有什么比完全休息、没有激情、没有业务、没有娱乐、没有忧虑更令人无法忍受的了。

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I used to think that driving, sleepless, ambitious labor was what you needed to succeed.

我曾经认为，要想成功，你需要驾驶，不眠不休，雄心勃勃的劳动。

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In real life, I'm always in tracksuits, and I never wear makeup.

在现实生活中，我总是穿着运动服，从不化妆。

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In order to succeed, we must first believe that we can.

为了成功，我们必须首先相信我们能做到。

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