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In order to educate man to a new longing, everyday familiar objects must be shown to him with totally unexpected perspectives and in unexpected situations. New objects should be depicted from different sides in order to provide a complete impression of the object.

为了教育人们产生新的渴望，必须以完全意想不到的视角和在意想不到的情况下向人们展示日常熟悉的物品。新的对象应该从不同的角度来描述，以提供对象的完整印象。

— Alexander Rodchenko 亚历山大·罗德钦科