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The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.

  • -- Herbert Simon 西蒙

工程师，更广泛地说，设计师关心的是事物应该是怎样的——为了达到目标和发挥作用，它们应该是怎样的。

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Designer Design

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You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.

你可以同时拥有信息、易用性和艺术完整性。成为一名优秀的网页设计师的艺术就是把自己置身于中间地带，并把它当作最终的目标，而不是妥协。

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There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.

我们生活中已经有很多设备拥有丰富的文本或处理图形的能力。我们的设备被设计成可以在不到四分之一秒的时间内被理解。

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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

伟大的设计师很少能成为伟大的广告人，因为他们被画面的美所征服，忘记了商品必须被销售。

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Where health care has failed is in designing a cost containment mechanism that works.

卫生保健失败的地方在于设计了一种行之有效的成本控制机制。

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