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No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

  • -- Rosser Reeves 里夫斯

不，先生，我并不是说那些迷人的、诙谐的、热情的作品不会畅销。我只是说，我见过成千上万的迷人的、诙谐的广告，但都没有成功。

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I'm just saying that if you understand how the economic machine works, it just works like a machine. There are cause-effect relationships.

我只是说，如果你了解经济机器是如何运作的，它就像机器一样运作。有因果关系。

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Olympic medals are the one medal that I don't have; I've won just about every other competition that I've been at.

奥运会奖牌是我唯一没有的奖牌;我参加过的几乎所有其他比赛我都赢过。

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What I was reading was already part of my psyche, but finally someone else was saying it's okay to walk alone.

我所读的已经是我心灵的一部分，但最后有人说，独自行走是可以的。

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A battle won is a battle which we will not acknowledge to be lost.

赢得的战争是我们不会承认失败的战争。

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