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No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

  • -- Rosser Reeves 里夫斯

不，先生，我并不是说那些迷人的、诙谐的、热情的作品不会畅销。我只是说，我见过成千上万的迷人的、诙谐的广告，但都没有成功。

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Saying Won

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I like mathematics because it is not human and has nothing particular to do with this planet or with the whole accidental universe - because, like Spinoza's God, it won't love us in return.

我喜欢数学，因为它不是人类，它与这个星球或整个偶然的宇宙没有什么特别的关系——因为，就像斯宾诺莎笔下的上帝一样，它也不会反过来爱我们。

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No one will ever shine in conversation, who thinks of saying fine things: to please, one must say many things indifferent, and many very bad.

在谈话中，凡是想说好听的话的人，是不会有出彩的。要使人高兴，就得说许多无关紧要的话，说许多极坏的话。

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I try to be respectful of how other people think, I try to listen to what they're saying.

我试着尊重别人的想法，我试着听他们在说什么。

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A battle won is a battle which we will not acknowledge to be lost.

赢得的战争是我们不会承认失败的战争。

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