No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

  • -- Rosser Reeves 里夫斯

不,先生,我并不是说那些迷人的、诙谐的、热情的作品不会畅销。我只是说,我见过成千上万的迷人的、诙谐的广告,但都没有成功。

相关名言

I think people feel starved of nice, glamorous entertainment. They want to see costumes and gaiety and a singer; old-fashioned entertainment - it won't die easily.

我认为人们会感到对美好、迷人的娱乐活动的渴望。他们想看到服装、欢乐和歌手;老式的娱乐——它不会轻易消亡。

Talking to my wife, we stare at each other, saying, 'How is this happening? Why is this happening? Why now?' It's nothing I ever aspired to.

在和妻子谈话时,我们互相盯着对方说,‘这是怎么回事?为什么会这样?为什么是现在?“这不是我所渴望的。

It doesn't matter what you're saying if you come from an honest place.

如果你来自一个诚实的地方,你说什么都不重要。

Also, I've already won all the awards.

而且,我已经赢得了所有的奖项。