Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

  • -- James Walter Thompson 詹姆斯·沃尔特·汤普森

广告是一种非道德的力量,就像电一样,它不仅照亮而且触电。它对文明的价值取决于如何使用它。

相关名言

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片,而是把熟悉的文字和图片融入新的关系。

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

出版业是一个非常神秘的行业。很难预测一本书会有什么样的销量或销量,而且广告似乎也没什么用。