优文网

Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

  • -- Andrew Hacker 海克

每当一条信息似乎抓住了我们，我们想，“我可能会试试”，我们就处在选择和说服的结合点，这就是广告。

标签

Advertising Time

相关名言

The crew are the faces you see every morning and last at night before you go home. I spend more time with those people than I do with my friends and family, so they're forever a part of you and who you become as an actor so I hope I see them again.

船员是你每天早上和晚上回家前看到的面孔。我花更多的时间和这些人在一起，而不是和我的朋友和家人在一起，所以他们永远是你的一部分，你会成为一个什么样的演员，所以我希望我能再次见到他们。

阅读 +

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

阅读 +

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样，完全没有想法——我不在乎执行得有多好，它将会失败。

阅读 +

Optimism doesn't wait on facts. It deals with prospects. Pessimism is a waste of time.

乐观不依赖事实。它处理的是前景。悲观是浪费时间。

阅读 +

热门话题