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Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

  • -- Andrew Hacker 海克

每当一条信息似乎抓住了我们，我们想，“我可能会试试”，我们就处在选择和说服的结合点，这就是广告。

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I may see somebody in a club one night and go, Wow, she's the most attractive girl I've seen in a long time. Then I'll see her the next night and be like, Oh no, I don't think so.

我可能某天晚上在酒吧看到一个人，然后说，哇，她是我很久以来见过的最有魅力的女孩。然后我第二天晚上去见她，然后说，哦，不，我不这么认为。

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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

广告是大规模生产的推销术。如果他能与所有的潜在客户面对面交谈，就没有人会费心去使用广告。但是他不能。

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I think I'm going to spend some time learning how to be a first-time mom, and then I'll go back to work.

我想我要花些时间学习如何成为一个第一次做妈妈的人，然后我再回去工作。

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The most truthful part of a newspaper is the advertisements

报纸最真实的部分是广告

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