Every time a message seems to grab us, and we think, "I just might try it," we are at the nexus of choice and persuasion that is advertising.

  • -- Andrew Hacker 海克

每当一条信息似乎抓住了我们,我们想,“我可能会试试”,我们就处在选择和说服的结合点,这就是广告。

相关名言

They will open up to what I would call corporate broadcastings where the non-commercial material will have air time. There's no possibility of that here right now, none.

他们将向我所说的公司广播开放,在那里非商业材料将有播出时间。现在不可能,没有。

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

如果广告对公众多一点尊重,公众就会对广告多一点尊重。

Half of seeming clever is keeping your mouth shut at the right times.

在适当的时候闭上嘴,似乎是聪明的一半。