A COLLECTION OF GOOD WORDS
广告
Advertising
Advertising is the greatest art form of the twentieth century.
广告是二十世纪最伟大的艺术形式。
Advertising is the most fun you can have with your clothes on.
广告是你穿着衣服能得到的最大乐趣。
Advertising is the art of making whole lies out of half truths.
广告是把半真半假的谎言变成完整的谎言的艺术。
If your advertising goes unnoticed, everything else is academic!
如果你的广告没有被注意到,其他一切都是学术性的!
I saw a subliminal advertising executive, but only for a second.
我看到一个下意识的广告主管,但只是一瞬间。
The advertising world had space men in it before spacemen existed.
在宇航员出现之前,广告界就有宇航员了。
Advertising is totally unnecessary. Unless you hope to make money.
广告完全没有必要。除非你想赚钱。
What you say in advertising is more important than how you say it.
你在广告中说什么比怎么说更重要。
Advertising is an environmental striptease for a world of abundance.
广告是一个丰富世界的环保脱衣舞。
Sales may lead to advertising as much as advertising leads to sales.
销售带来的广告可能和广告带来的销售一样多。
News represents another form of advertising, not liberal propaganda.
新闻代表着另一种形式的广告,而不是自由主义的宣传。
Advertising doesn't create a product advantage. It can only convey it.
广告不能创造产品优势。它只能传达它。
KEEP EXPLORING
沿着这个主题,再读几句。
Live by publicity, you'll probably die by publicity.
靠名声活着,你可能会死于名声。
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
广告的力量远不如广告商和广告批评者所宣称的那样强大,广告公司在黑暗中捅的刀要比他们在公众意识上做的精确显微手术多得多。
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
广告之死?我想那是在启示录里。这一天,世界各地的人们都对自己的体重、头发、皮肤、衣柜和香气感到满意。
Advertising moves people toward goods; merchandising moves goods toward people.
广告使人们转向商品;商品营销将商品推向人们。
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
广告支出不足比支出过多浪费的钱更多。几年前有人说,广告支出不足就像买了一张去欧洲的票。你花了你的钱,但你永远也到不了那里。