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Advertising doesn't create a product advantage. It can only convey it.

  • -- William Bernbach 威廉·伯恩巴克

广告不能创造产品优势。它只能传达它。

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Advertising Convey

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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

在我看来，在广告中要做到的最伟大的事情是可信，没有什么比产品本身更可信的了。

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The university is our culture's assertion that what is made by the mind has value and can convey values.

大学是我们文化中的一种主张，即思想创造的东西有价值，可以传达价值。

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