Advertising doesn't create a product advantage. It can only convey it.

  • -- William Bernbach 威廉·伯恩巴克

广告不能创造产品优势。它只能传达它。

相关名言

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

许多广告背后的哲学是基于一个古老的观点,即每个人都是两个真正的男人——他是他自己,他想成为的人。

The university is our culture's assertion that what is made by the mind has value and can convey values.

大学是我们文化中的一种主张,即思想创造的东西有价值,可以传达价值。

Music infuses your spirit with a certain energy that I try to convey in my work.

音乐给你的精神注入了某种能量,我试图在我的作品中传达这种能量。

Advertisements contain the only truths to be relied on in a newspaper.

广告是报纸上唯一可靠的事实。