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Advertising doesn't create a product advantage. It can only convey it.

  • -- William Bernbach 威廉·伯恩巴克

广告不能创造产品优势。它只能传达它。

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Advertising Convey

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You do not examine legislation in the light of the benefits it will convey if properly administered, but in the light of the wrongs it would do and the harms it would cause if improperly administered.

你不会根据立法在适当管理下所能带来的好处来审查它，而是根据它在不当管理下所能造成的错误和危害来审查它。

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The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

广告之死?我想那是在启示录里。这一天，世界各地的人们都对自己的体重、头发、皮肤、衣柜和香气感到满意。

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Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

那些头脑聪明的人知道广告只不过是一堆谎言——你只要看看专利药品的声明就知道了!

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The university is our culture's assertion that what is made by the mind has value and can convey values.

大学是我们文化中的一种主张，即思想创造的东西有价值，可以传达价值。

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