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Advertisements contain the only truths to be relied on in a newspaper.

  • -- Mark Twain 马克·吐温

广告是报纸上唯一可靠的事实。

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Advertising

相关名言

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

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The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

广告人是商业产品和国家精神之间的纽带。他必须两者都知道，才能任其一为国效力。

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