A COLLECTION OF GOOD WORDS
创意
Originality
Originality irritates so obscurely that people may have to evolve to scratch it.
创意是如此让人难以捉摸，以至于人们可能不得不通过进化才能抓住它。
Originality consists in thinking for yourself, and not in thinking unlike other people.
独创性在于为自己思考，而不在于与众不同。
Originality and the feeling of one's own dignity are achieved only through work and struggle.
只有通过工作和奋斗，才能获得独创性和个人尊严。
The writer of originality, unless dead, is always shocking, scandalous; novelty disturbs and repels.
有独创性的作家，除非死了，总是令人震惊的，可耻的;新奇使人不安和反感。
Just keep thinking about the good side of ADD - the creativity and the originality it can stimulate.
只要继续思考加法好的一面——它能激发创造力和原创性。
A man of great common sense and good taste - meaning thereby a man without originality or moral courage.
有很好的常识和品味的人——意思是没有独创性或道德勇气的人。
Set me a task in which I can put something of my very self, and it is a task no longer; it is joy; it is art.
给我设定一个任务，让我把自己的一些东西放进去，它就不再是一个任务;它是快乐;这是艺术。
When I came up, it was all about originality and collective research. There is an awful lot of imitation going on now.
当我想起来的时候，一切都是关于创意和集体研究。现在有很多人在模仿。
The greater intellect one has, the more originality one finds in men. Ordinary persons find no difference between men.
一个人的智力越高，他在人身上发现的独创性就越多。普通人看不出人与人之间有什么不同。
Originality does not consist in saying what no one has ever said before, but in saying exactly what you think yourself.
独创性不在于说别人从未说过的话，而在于准确地说出你自己的想法。
Some writers confuse authenticity, which they ought always to aim at, with originality, which they should never bother about.
有些作家混淆了他们应该永远瞄准的真实性和他们永远不必担心的原创性。
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。
KEEP EXPLORING
沿着这个主题，再读几句。
I invent nothing, I rediscover.
我什么也没有发明，我重新发现。
All good things which exist are the fruits of originality.
所有存在的好东西都是原创的果实。
The burden of originality is one that most people don't want to accept. They'd rather sit in front of the TV and let that tell them what they're supposed to like, what they're supposed to buy, and what they're supposed to laugh at.
创意的负担是大多数人都不想接受的。他们宁愿坐在电视机前，让电视告诉他们应该喜欢什么，应该买什么，应该嘲笑什么。
Originality is simply a pair of fresh eyes.
创意就是一双新鲜的眼睛。
The more original a discovery, the more obvious it seems afterwards.
一项发现越是具有原创性，之后就越明显。
Originality consists in trying to be like everybody else and failing.
独创性在于试图像其他人一样，但失败了。