优文网

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  • -- Leo Burnett 李奥贝纳

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。

标签

Advertising Originality

相关名言

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

广告是文字的生意，但广告公司却充斥着不会写字的男男女女。他们不能写广告，也不能写计划。他们在大都会歌剧院的舞台上像聋哑人一样无助。

阅读 +

Millions of men have lived to fight, build palaces and boundaries, shape destinies and societies; but the compelling force of all times has been the force of originality and creation profoundly affecting the roots of human spirit.

数以百万计的人活着就是为了战斗，为了建造宫殿和边界，为了塑造命运和社会;但是，任何时代的强大力量都是原创性和创造性的力量，深刻地影响着人类精神的根源。

阅读 +

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

在大学里，我主修的专业是广告——我不敢相信竟然有这样的东西。我在广告和公关行业工作过一段时间，我很喜欢这份工作。

阅读 +

Men often applaud an imitation and hiss the real thing.

人们常常为仿制品鼓掌，而对真品发出嘘声。

阅读 +

热门话题