The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

-- Leo Burnett 李奥贝纳

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。

标签

Advertising Originality

相关名言

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

广告是文字的生意，但广告公司却充斥着不会写字的男男女女。他们不能写广告，也不能写计划。他们在大都会歌剧院的舞台上像聋哑人一样无助。

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Just keep thinking about the good side of ADD - the creativity and the originality it can stimulate.

只要继续思考加法好的一面——它能激发创造力和原创性。

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Advertising is the greatest art form of the twentieth century.

广告是二十世纪最伟大的艺术形式。

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Mistakes are the only universal form of originality.

错误是独创性的唯一普遍形式。

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