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I think people want very much to simplify their lives enough so that they can control the things that make it possible to sleep at night.

我认为人们非常想简化他们的生活，这样他们就可以控制那些使他们晚上睡觉成为可能的事情。

— Twyla Tharp 沙普

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They are deceptively simple. I admit that. But for me, all my life I try to simplify things. As a child in school, things were very hard for me to understand often, and I developed a knack, I think. I developed a process to simplify things so I would understand them.

它们看似简单。我承认。但对我来说，我一生都在努力简化事情。当我还是个孩子的时候，在学校里，很多事情对我来说都很难理解，我想我掌握了一种技巧。我开发了一个过程来简化事情，这样我就能理解它们。

Eric Carle 埃里克·卡尔

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

我们的工作是销售客户的商品。而不是我们自己。我们的工作是扼杀让我们发光而不是产品的聪明才智。我们的工作是简化，剔除无关的东西，清除扼杀产品信息的杂草。

William Bernbach 威廉·伯恩巴克
阅读方法读懂一句英文：先找主干，再看转折

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