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The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

商品的价值——在消费者的心目中——只是预期价格和标签上价格之间的差异。

— Roy H. Williams 罗伊·H·威廉姆斯

相关主题 未分类 消费者 头脑 价格

同一主题，不同的表达

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The reality is that business and investment spending are the true leading indicators of the economy and the stock market. If you want to know where the stock market is headed, forget about consumer spending and retail sales figures. Look to business spending, price inflation, interest rates, and productivity gains.

事实上，商业和投资支出才是经济和股市的真正领先指标。如果你想知道股市的走向，那就忘掉消费者支出和零售数据吧。看看企业支出、物价通胀、利率和生产率的提高。

Mark Skousen 马克·史库森

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

广告会把劣质产品强加给消费者吗?痛苦的经历告诉我，这是不可能的。在极少数情况下，当我在广告中发现消费者测试发现的产品不如同一领域的其他产品时，结果是灾难性的。

David Ogilvy 大卫奥格尔维
阅读方法读懂一句英文：先找主干，再看转折

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