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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

广告会把劣质产品强加给消费者吗?痛苦的经历告诉我,这是不可能的。在极少数情况下,当我在广告中发现消费者测试发现的产品不如同一领域的其他产品时,结果是灾难性的。

— David Ogilvy 大卫奥格尔维

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