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I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

我不懂语法规则……如果你试图说服人们做某事，或者买东西，在我看来，你应该使用他们的语言，他们每天使用的语言，他们思考的语言。我们尽量用方言写作。

— David Ogilvy 大卫奥格尔维