Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

  • -- Maurice Saatchi 莫里斯·萨奇

广告必须尊重受众的智慧,如果不能促使他们思考,广告就会被立即驳回。

相关名言

A far greater factor than abolishing poverty is the deterrent effect of swift and certain consequences: swift arrest, prompt trial, certain penalty and - at some point - finality of judgment.

比消除贫困更重要的因素是迅速和某些后果的威慑作用:迅速逮捕、迅速审判、某些惩罚以及在某一时刻作出最后判决。

Golf made me feel like a loser. So I dismissed it.

打高尔夫球让我觉得自己是个失败者。所以我不予理会。