The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

  • -- Brown Derby 布朗德比

认为自己不需要做广告的企业迟早会发现自己不需要做广告。

相关名言

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

Advertising is the art of making whole lies out of half truths.

广告是把半真半假的谎言变成完整的谎言的艺术。