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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

  • -- Leo Burnett 李奥贝纳

让我们把广告推销商品，但也要认识到广告具有广泛的社会责任。

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Advertising Social Responsibility

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

如果你曾经有幸创造了一个伟大的广告活动，你很快就会看到另一家广告公司窃取了它。这很恼人，但别让它困扰你;没有人通过模仿别人的广告来建立自己的品牌。

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My emotional and intellectual response to Hiroshima was that the question of the social responsibility of a journalist was posed with greater urgency than ever.

我对广岛事件的情感和理智反应是，记者的社会责任问题比以往任何时候都更加紧迫。

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

广告的第一法则是避免具体的承诺，培养令人愉快的模糊。

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