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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

  • -- Leo Burnett 李奥贝纳

让我们把广告推销商品，但也要认识到广告具有广泛的社会责任。

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Advertising Social Responsibility

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My emotional and intellectual response to Hiroshima was that the question of the social responsibility of a journalist was posed with greater urgency than ever.

我对广岛事件的情感和理智反应是，记者的社会责任问题比以往任何时候都更加紧迫。

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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

在我看来，在广告中要做到的最伟大的事情是可信，没有什么比产品本身更可信的了。

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Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents.

广告会在孩子和父母发生冲突的最脆弱的年龄引发冲突。

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The social arrangements that produce responsibility are arrangements that create coercion, of some sort.

产生责任的社会安排是某种程度上产生强迫的安排。

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