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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  • -- Leo Burnett 李奥贝纳

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

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Advertising Ability Heart

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The ability and desire to transform the mundane materials at hand that we both bring into the collaboration well beyond the sum total of the parts - to birth a new baby neither of us could claim single parentage of.

我们都有能力和愿望将手头的平凡材料转化为合作的一部分，这远远超出了所有部件的总和——生产一个我们都不能声称是单亲的新生儿。

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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

在声明中任何表面上的欺骗都是代价高昂的，不仅要以广告为代价，而且要对客户产生有害影响，因为客户认为自己被误导了。

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As a boy I believed I could make myself invisible. I'm not sure that I ever could, but I certainly had the ability to pass unnoticed.

小时候，我相信我能让自己隐形。我不确定我是否能做到，但我确实有能力不被人注意到。

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The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

互联网和雅虎已经成为品牌广告的“必购品”。

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I knew it would break his heart if I didn't go into the business.

我知道如果我不去做生意，他会伤心的。

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The only disadvantage of an honest heart is credulity.

诚实的心唯一的缺点是轻信。

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