Advertising is a symbol-manipulating occupation.

  • -- S. I. Hayakawa S.I.Hayakawa公司

广告是一种操纵符号的职业。

相关名言

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

如果你曾经有幸创造了一个伟大的广告活动,你很快就会看到另一家广告公司窃取了它。这很恼人,但别让它困扰你;没有人通过模仿别人的广告来建立自己的品牌。

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

我们看广告……发现并扩大我们的欲望。我们总是时刻准备着——甚至是热切地——从一款新产品的发布中发现,我们一直想要的东西,却并不真正了解它。