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Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

  • -- Thomas G. Stemberg 托马斯·G·斯坦伯格

忘掉“品牌”和“定位”吧。一旦你了解了客户的行为，其他一切就都水到渠成了。

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Customer Forget Behavior

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If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.

如果一位顾客没穿鞋就出门了，你一定要找出原因。“不合身”还不够好。

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The quality of moral behavior varies in inverse ratio to the number of human beings involved.

道德行为的质量与参与其中的人数成反比。

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People don't change their behavior unless it makes a difference for them to do so.

人们不会改变他们的行为，除非这样做对他们有影响。

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A good memory is one trained to forget the trivial.

良好的记忆力是经过训练而忘记琐事的人。

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There are a lot of people who touch the customer.

有很多人接触客户。

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Don't forget to look before you fall.

跌倒之前别忘了看一看。

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